Savings Is Travel’s False God

Among the things travel buyers care about, savings is arguably the most essential, the most visible, the most measured. Savings, defined here as the gap between published and negotiated price, is at the heart of most negotiations; it is procurement’s guiding light. It’s been this way for the past 20 years, and we take its god-like status for granted. But savings is a false god, leading its worshippers down the wrong path. More.