What do Travelers Really Value in an Airline Ticket?

Amadeus’ new study, “Embracing Airline Digital Transformation: A Spotlight on what Travelers Value”, uncovered that customers value three main things: product, service and convenience. Also, the way they buy flights is evolving as online shopping continues to grow in relevance. For travelers, choices can be overwhelming as they search for flights. Amadeus’ research found that only 14% of travelers find it easy to compare airline offers based on attributes other than price. Yet these components are key when it comes to making the decision, for example while 37% of travelers say that competitive price is the most important factor when choosing an airline, close behind is convenience of flight time and departure airport, which 31% say is the most important. Read more.